The Almond Board of California has hired Bollywood actress Karisma Kapoor to promote the nuts in India. She’s appearing in television spots aimed at convincing Indians to eat almonds as a healthy snack.

Becky Sereno: “International markets are very important to the California almonds industry for a variety of reasons…

Becky Sereno with the Almond Board says the number one reason is to increase consumer demand. And it’s working. U.S. agricultural exports hit an all-time high of nearly $116 billion last year.